A strong brand identity is the foundation of how your business is seen, remembered and trusted. It's more than a logo - it's the colours, typography, tone of voice and overall personality that shape the way people feel about what you do. A clear, consistent identity builds recognition, strengthens credibility, and helps you stand out in a crowded market.

I help brands bring this to life by creating cohesive visual palettes, distinctive logos, carefully considered typography and a confident brand voice & message that speaks directly to your audience.

Together, we can build an identity that feels authentic, memorable and uniquely yours.

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Logo Design

Logo design blends strategy, creativity, and design principles to communicate your brand's personality and purpose in a single, powerful symbol.

  • Primary

    The main, full version of your logo. It usually includes the full brand name and sometimes a symbol. This is the most detailed and commonly used version.

  • Secondary

    A simplified or alternative layout of the primary logo, often used when space is limited. It may be a horizontal, vertical, or stacked variation.

  • Submark

    A small, simplified emblem or badge-style version of the logo. It’s often circular or minimal and great for social media, watermarks, and small-scale uses.

  • Icon

    The most minimal element, usually just a symbol or initial. It’s perfect for favicons, app icons, or places where the full logo won’t fit.

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Typography

Typography plays a vital role in shaping how a brand is perceived - helping convey personality, tone, and professionalism through choices like fonts, spacing, and hierarchy.

Headings – Bold, attention-grabbing type used for titles or main statements.

Subheadings – Slightly smaller, supportive text that helps organise content and guide the reader.

Body Text – The main reading text. It should be clean, legible, and comfortable to read across different sizes and platforms.

Annotations & Accents – Small, stylised text used for labels, captions, or decorative details.

Colour Palettes

A curated set of colours that defines your brand’s visual mood, personality, and emotional impact. It creates consistency across everything from your logo and website to your packaging and social media. A well-designed palette typically includes primary colours that represent the core identity, secondary colours that support and add flexibility, and neutrals that balance the overall look. Together, these colours help communicate your brand’s tone -whether bold, calm, playful, or refined - making your visuals instantly recognisable and cohesive.

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Voice & Message

Brand voice and message define how your business communicates—both in personality and in purpose. Your brand voice shapes the tone, style, and attitude behind your words, while your message reflects what you stand for and what you promise your audience.

"Confident yet approachable, blending friendly energy with strategic clarity. de Silva Puttick Marketing speaks with a warm, human tone - light-hearted when it fits, playful in its creativity, but always grounded in expertise. Deliver on consistency, reliability, and high-level execution clients expect from a full-time marketing team, without the rigidity or formality. Position yourself as the partner who brings fresh ideas, clear communication, and dependable results—making marketing feel exciting, collaborative, and genuinely enjoyable."

"Creative marketing with personality, backed by professional-level performance"

How I can help with your brand identity

I treat every brand I work with the same way I treat my own—carefully, thoughtfully, and with a focus on what will actually make it effective. My goal isn’t just to make things look good, but to build a brand identity that works: clear, consistent, and genuinely aligned with your business. I take the time to understand what you do and what you need, then create visuals and messaging that support real results. It’s a straightforward, practical approach that helps your brand stand out for the right reasons.

If you would like help streamlining your brand's voice and aesthetic, get in touch at the link below. I look forward to hearing from you!

enquire now!